Bollywood Frets As 'Baahubali' Sets New Box Office Records

Just eight days into its worldwide release, director S.S. Rajamouli’s Telugu/Tamil language blockbusterBaahubali: the Beginning has become the first South Indian film to earn 300 crore rupees (US$47.3 million), crossing that threshold on Saturday. The previous South Indian record holder, S. Shankar’s sci-fi hit Enthiran,earned 283 crore in 2010.

Rajamouli’s battle epic, which stars Prabhas and Rana Daggubati as a pair of feuding brothers who fight for control of an ancient kingdom, is the fastest among all Indian films to reach the 100 crore (2 days), 200 crore (5 days), and 300 crore (8 days) thresholds of international box office revenue.
50 crore ($US7.9 million) of Baahubali’s total has come from its Hindi language version, which is also a new Indian record for a dubbed film.

In India’s regionally divided cinema industry, where non-Bollywood films are often released in several dubbed language versions but typically earn most of their revenue in their home regions, Baahubali has proven that an all-India blockbuster hit can come from outside of the Hindi language Bollywood industry.
Highest Grossing Indian Films
Source: Wikipedia
Source: Wikipedia
And that realization has caused a stir in the north. Bollywood’s producers and stars have showered praise on Baahubali, but some have also expressed the concern that the film’s success may signal a shift that threatens their own standing.

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