Gionee
India on Monday announced the onboarding of Prabhas as its brand
ambassador. This news comes as a big announcement considering Prabhas
has earned nationwide recognition and popularity post the release of the
blockbuster hit ‘Bahubali: The Conclusion’.
Gionee’s
current associations include Virat Kohli, Alia Bhatt, Dulquer Salmaan,
Diljit Dosanjh and Shruti Hassan. The smartphone giant has also been the
principal sponsor for ‘Kolkata Knight Riders’ in the Indian Premiere
League for the last three years.
Taking
its association with the biggest cricket extravaganza forward, Gionee
also bagged jersey sponsorship for Royal Challengers Bangalore this
season, hence becoming the first brand ever to bag the jersey
sponsorship for two IPL teams in the same edition.
Speaking on the announcement, Arvind R Vohra, Country CEO & MD, Gionee India, said, “We
are extremely proud to announce our association with the mighty
Prabhas. He is one the most loved and respected personalities in the
country today and has earned this recognition based on his flawless and
strong performance. At Gionee, we believe in providing our customers with the similar values embedded in our devices. We are positive that our association with Prabhas will further our proposition of stronger batteries and better selfies.”
Within
five years of establishing operations in India, Gionee has secured a
patron base of 1.25 crore in India. The company is betting big on Selfie
and Battery as the winning proposition for the Indian customers and
with the catchy peppy number Selfiestan to back the brand, Gionee is all
set to penetrate further into the country.
Credits : exchange4media.com
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