India's biggest feature film Baahubali was telecasted in Malayalam entertainment channel Mazhavil Manorama on Sunday and it is expected to register record TRPs. Surprisingly, the same film is still running successfully in 12 screens across Kerala. Telugu films have no big market in Kerala, compared to Tamil cinema, but Baahubali is rocking big as well as small screens.
Baahubali has raked over Rs 4 crore shares alone in Kerala which is highest ever for any Telugu film. Post release of the film, local distributors spent big amounts to acquire Malayalam rights of Prabhas previous films to cash on the Baahubali craze.
Manorama Music had launched Baahubali's Malayalam version VCD, DVD and Blu-ray in Dolby 7.1 last month.
Meanwhile, Baahubali Telugu version will be aired in MAA TV for Dasara, tentatively on 25th October. MAA TV has acquired the rights by shelling out Rs 20 crores which is also a record amount for a Telugu cinema.
Another big news is Baahubali will soon be released in Japan. Leading distributor Twin Co. has acquired Japan rights of Baahubali for a good amount.
Source : gulte.com
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