Salaar makers guarantee distributors. According to reliable sources, the producers of the much-anticipated film 'Salaar' may find themselves refunding a substantial sum of Rs 30 crores to Telugu distributors if the film fails to surpass the Rs 150 crores mark in collections within the two Telugu states. This intriguing clause, termed the 'Refundable Advance,' has been introduced in response to recent disappointments with films like 'Radhe Shyam' and 'Adipurush' in the Telugu states.
The decision to include this unprecedented refund clause stems from the fact that 'Salaar' was acquired for a staggering Rs 150 crores by Telugu distributors. A source familiar with the matter notes, "It is the first time a Prabhas film is being sold on a refundable basis."
In comparison, Prabhas' earlier venture, 'Adipurush,' had been traded for Rs 120 crores in the two Telugu states, with People Media Factory securing the rights and orchestrating a grand release for the mythological film. The Nizam area rights for 'Salaar' have now been procured by Mythri Movie Makers, who face a challenging task given the substantial investment of over Rs 60 crores. The success of the film hinges on drawing sensational openings, especially considering recent disappointments like 'Radhe Shyam' and 'Adipurush' in the region.
Despite the setbacks, Prabhas remains a crowd favorite, with the anticipation for 'Salaar' soaring high. The collaboration with renowned director Prashanth Neel, celebrated for the blockbuster 'KGF' series, adds an extra layer of excitement. The film's success is expected to be fueled by its action-packed narrative, and the dynamic duo of Prabhas and Prashanth Neel is anticipated to elevate heroism to new heights.
With its release scheduled for December 22, the action adventure hinges on a sensational day one and weekend opening, aiming to secure Rs 80 to 90 crores to ensure a safe investment for Telugu buyers. In the contemporary film landscape, strong openings are crucial for recovering significant investments. The added security of a 30% recoverable clause in the deal implies that the producer will be obligated to refund Rs 30 crores if the film falls short of the Rs 150 crore milestone, offering a degree of safety to the Telugu buyers involved in this unique agreement.
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